By Matthew Craze and Duane D. Stanford
Nov. 28 (Bloomberg) -- A leaf the Guarani Indians of Paraguay's jungles used to sweeten drinks for centuries may helpCoca-Cola Co. and PepsiCo Inc. revive flagging sales in the $320 billion-a-year global soft-drink industry.
The Food and Drug Administration is poised to act on allowing a zero-calorie sweetener derived from the stevia plant grown in Paraguay and China. Approval may allow the world's two largest soda makers to reverse three years of U.S. soft-drink sales declines with beverages containing the natural extract, according to Mariann Montagne, an analyst at Minneapolis-based Thrivent Asset Management.
"They are really desperate for something to pick up colas," said Montagne, whose firm owns Coca-Cola and PepsiCo among the $70 billion it oversees. "There is definitely a need, and people will respond if they have this natural sweetener."
ps. this .
(part one of something...)




























